Digital Media Planner

  • New York City, NY
  • Full Time
  • Partnerships
  • Experienced

About TED Partnerships:

The TED Partnerships team is responsible for developing and executing strategic partnerships with organizations that ultimately fund TED’s non-profit mission of ideas worth spreading. We leverage our events, video content, digital platforms, and TED’s signature format to create creative, unique and mutually-beneficial relationships with companies, associations and foundations around the world. 

There is no “average” day on Partnerships, since our business is so dynamic. Our team sells a variety of products that help businesses transform from the inside, and share their stories with the outside world. This ranges from creating co-branded events, to giving clients access to the TED@Work learning solution for internal talent development. 

The Digital Media Planner plays a critical role in supporting two Sales/Development Leads. Your work will include conducting business development research, maintaining day-to-day sales operations, setting up sales calls, managing digital campaigns, and beyond.   


Primary Responsibilities 

Development Support 

  • Prospect and research industry trends (media radar), updated agency contacts and other relevant media highlights
  • Maintain in-depth understanding of our product offerings and inventory 
  • Support Partner Manager and TED@Work Account Executive in conversations with prospective partners to learn and interpret client objectives for client/agency strategies
  • Assist Partner Manager and TED@Work Account Executive in collection and development of proposals, materials, tools and presentations for client/agency meetings
  • Collaborate with development and creative services team to create compelling partnership concepts, programs and media plans to meet client KPIs 
  • Assist Partnership Manager in presenting client information, details regarding opportunity/objectives, and media proposals within tracking tools (Salesforce) 

Digital Campaign Management 

  • Responsible for developing pre-sale RFP materials: media plans, RFP’s, Agency spreadsheets, etc. 
  • Work with Media Planner + Ad Operations team on inventory availability, pricing, and reallocations to assure precision for all campaigns
  • Partner with Ad Operations on all aspects of the campaign launch execution while managing client expectations through consistent correspondence 
  • Continuously monitor campaign delivery and performance by collaborating with the TED digital team to troubleshoot and optimize campaigns
  • Manage all post-campaign responsibilities – ensuring delivery and reconciliation, developing recaps of campaigns with recommendations for future renewal campaigns


The ideal candidate:

  • Is excited and passionate about the digital media environment, digital advertising strategy, and TED’s mission 
  • Is passionate about the learning and professional development space 
  • Operates with a high level of urgency and personal responsibility for meeting deadlines while managing multiple projects
  • Has an excellent eye for detail, and enjoys staying incredibly organized 
  • Thrives in an entrepreneurial, fast paced, “all hands-on deck” environment
  • Has an exceptional work ethic, is hungry and proactive to jump in when needed
  • Is an engaged and strategic listener. We’re looking for someone who is always looking for ways to connect the dots, and grow opportunities


  • Must have digital experience and understanding of selling video, display and social amplification
  • Prior experience supporting a sales team is a plus
  • 1-2 years working within a media company  
  • Ability to work independently as well as collaborate closely with a team
  • Strong project management and organizational skills
  • Strong computer applications skills (Excel, Word, PowerPoint, GSuite, Salesforce)
  • College degree required
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