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TED YouTube Manager

POSITION OVERVIEW

TED is seeking an experienced YouTube manager to oversee strategy and publishing on our main YouTube channel, youtube.com/ted. This is a brand new role for our organization and an exciting opportunity to join TED and make an impact at a strategic level.

This role will be responsible for: developing and managing channel programming that drives audience growth while adhering to TED’s mission-driven values; assessing our library of talks, originals and live content and and setting channel strategy to optimize their reach; and creating mission-aligned revenue opportunities in collaboration with our original content and partnerships teams, among other tasks.

The ideal candidate has a sharp eye, boundless curiosity and experience managing a large YouTube channel. This is a great job if you're: a spectacular problem-solver with incredible attention to detail; a data nerd who loves a good A/B test and thrives on numbers; a passionate change-maker interested in TED's mission of spreading ideas.

 

RESPONSIBILITIES

  • Set strategy for and manage the day-to-day publication of TED Talks and live content on TED’s main YouTube channel, youtube.com/ted, aligning with our overall editorial vision
  • Grow TED’s footprint (views and subscribers) on YouTube by finding new opportunities for content to be discovered and disseminated across the platform, especially for international audiences.
  • Establish and manage partnerships with other YouTube content creators, with an eye towards increasing revenue and audience engagement, and shepherd projects from concept to execution
  • Lead analytics function for YouTube and collaborate with teams across the org to establish reporting frameworks that measure and communicate success, with an aim of retaining viewers and subscribers
  • Collaborate closely with the Audience Development team to coordinate and launch key marketing efforts for new products and initiatives
  • Work closely with Brand Creative on setting a visual branding identity for the platform - thumbnails, descriptions, banners, artwork.
  • Lead org-wide strategy around YouTube platform updates and trends
  • Collaborate with YouTube stakeholders from TEDx, TED-Ed and others across the organization to establish best practices for use of promotional tools
  • Manage community messaging and comment moderation strategy

 

REQUIRED

  • 3-5 years of digital media and production experience, including managing a large (50K+ subscribers) YouTube channel
  • Understanding of the YouTube algorithm, familiarity with engagement tactics and publishing best practices, and enthusiasm to track trends and changes on the platform
  • Mastery of digital content management systems and the ability and desire to learn new software
  • Strong copy and headline writing skills, with an emphasis on optimizing for clip titling
  • Ability to pass a writing and editing test

 

USEFUL

  • Fluency in second language other than English, especially one of the following: Arabic, Brazilian Portuguese, Chinese Simplified, French, Japanese, Korean, Russian, Spanish 
  • Photoshop or other image editing experience
  • Experience in data or database management
  • News reporting experience

 

BENEFITS

  • Full health benefits (medical, dental, vision) 100% paid by TED for employees
  • Paid family leave
  • Work-life balance encouraged (TED closes for a 2-week summer break and 1-week winter break plus you're eligible for additional paid time off)
  • Free OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being 
  • 401k with match
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