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Director, L&D Strategy & Sales

Overview:

It’s an exciting time for TED for L&D. Organizations look to TED to infuse bold thinking, fresh ideas, and TED’s uniquely human approach into Learning & Development (L&D) initiatives that will inspire their workforce. Paradigm shifts in the L&D space fueling self-directed learning, an emphasis on soft skills development, and needs for custom content curation have presented a significant opportunity for TED to continue to develop a B2B business.

TED is seeking an experienced and highly-entrepreneurial sales and marketing executive. This candidate will inform critical decisions about TED’s channel partner ecosystem, technology relationships, and product and content offerings, and will help create go-to-market plans within L&D that align with TED’s core competencies and unique brand promise.

 

The ideal candidate has 5-10 years experience in SaaS and/or content sales and marketing, ideally within the L&D and/or Ed Tech industries.  This candidate should have a firm understanding of content providers and platforms in the L&D space. 

 

This person must understand how to make decision based on buyers' needs and pain points, have an understanding of the way (s) content is being delivered to learners in the corporate setting, and what business operations are required to succeed in this arena.  Experience building a reseller and channel partner network is a must.

 

This position reports to the head of Global Distribution & Licensing and will work closely with TED’s L&D partner success and product point people, cooperating across several teams at TED that touch the L&D market. This candidate will have an eye towards serving customer needs and market trends through both streamlined integrations, and efficient internal operations.

 

Primary Responsibilities:

  • Set sales and marketing strategy for TED’s content distribution in L&D
  • Identify key channel partnerships in the space to meet key goals/objectives of revenue and market penetration
  • Determine operations necessary to support the business
  • Advise on a buying vision across TED’s B2B products
  • Grow this line of business for TED in ways that address TED’s mission, meet market needs, and generate scalable and sustainable revenue for TED

Qualifications:

  • 5-10 years of experience in SaaS/content sales & marketing: L&D and/or Ed Tech
  • Deep experience in sales with a successful track record in closing deals
  • Deep experience in business operations
  • Existing relationships within the L&D content and platform space a plus
  • A varied skill set that cuts across client/account management, business development, partner management and brand strategy
  • Strong interpersonal skills and client-facing experience
  • A deep understanding of L&D needs, buying trends and content procurement a plus
  • Degree of fluency in platform integrations and features for LMS, LXP/LEP a plus, as well as an understanding of xAPI and other shifts in the market
  • An experimental and “fail fast” mindset; a “builder” mentality  
  • A love for TED and an understanding of TED’s unique position in the market

Skills

  • Negotiation and business development skills
  • Strong interpersonal and partner management skills
  • Excellent written and verbal communication
  • Salesforce fluency
  • Comfort with public speaking

WORKPLACE CONDITIONS / PHYSICAL, MENTAL AND VISUAL DEMANDS

  • General: Office environment
  • Physical: Repetitive movement of wrists, hands, and/or fingers
  • Mental/Visual: Concentrated mental and/or visual attention; work involves performing tasks to very close accuracy and quality specifications
  • Machines, Tools, Equipment, Electronic Devices, Computer Software, etc.
  • Ability to use common office equipment such as telephone, computer and copier
  • Computer programs to include MS Office, Mac programs, Google Docs, functional related databases
  • Travel: Upon request / as needed
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