View All Jobs

Director of Audience Development


The Director of Audience Development is responsible for driving audience acquisition and growth across TED’s multi-platform digital footprint, with an emphasis on converting casual consumers at the “top of the funnel” to highly engaged community members within our O&O ecosystem. The ideal candidate has extensive digital marketing and social media experience and proven expertise in using data and analytics to develop strategies and action plans. Close collaboration with our Tech and Editorial teams will be required. The role will oversee a team of social media, analytics and content programming folks and be based out of our New York City office.


  • Develop a strategic vision for TED’s audience growth across channels in support of broader business goals
  • Develop and implement a strategy for distributing content across platforms, including Facebook, YouTube, Instagram and Snapchat in pursuit of overall audience growth as well as converting new audience to and other O&O platforms
  • Drive testing and experiments with Tech team
  • Actively develop partnerships with external publishers, influencers and platforms to drive additional audience growth and support business development opportunities
  • Use analytics to aggressively optimize all of our activities and understand user behavior
  • Oversee strategy and operations of the social media team
  • Oversee strategy and operations of newsletters and similar functions in collaboration with Tech leads
  • Identify strategic opportunities with emerging social platforms and new social products
  • Optimize use of limited paid marketing budget to support key audience acquisition goals
  • Develop a content calendar for marketing initiatives
  • Lead communication and knowledge-sharing between social and marketing teams across initiatives


  • 8-10 years experience in a digital marketing and/or social media role
  • Extensive experience developing full-funnel marketing strategies, with a successful track record implementing funnel analysis and optimization methods
  • Management experience a must
  • Strong balance between analytical and editorial thinking
  • Effective relationship management
  • Highly organized
  • Experience with campaign tracking, tagging and testing and familiarity with tools such as:
  • Google Analytics
  • Delmondo
  • SocialBakers
  • SocialFlow
  • Sprout/SimplyMeasured
  • Strong collaboration and influencing skills, with the ability to successfully partner with multiple stakeholders
  • Strategic thought leadership, and strong communication skills with a comfort in crafting and delivering presentations
  • An entrepreneurial mindset and flexible team player
  • Bachelor's Degree required


Travel: Conferences 2-3 times per year, as needed

Role is based in TED’s New York offices

TED Conferences LLC is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume.

Read More

Apply for this position

Apply with Indeed
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.