Associate Director, Integrated Marketing

POSITION OVERVIEW

The Associate Director, Integrated Marketing is tasked with developing, marketing, and activating creative ways that business partners can engage with the TED platform through paid partnerships. Key elements of that work will include ideating on new products and programs for partners, interfacing with other departments at TED on potential collaborative projects, creating strategic marketing materials, and executing successful activations.

QUALIFICATIONS / SKILLS

• 10+ years of relevant experience
• BA/BS College degree required
• Dynamic team building, leadership, and public speaking skills required
• Expertise in influencing stakeholders and driving resolution through solutions-based approaches
• Acumen in persuading and supporting leadership, cross-functional team collaboration, and both mentoring and managing junior members of the team; includes management of direct reports and building out a team
• Superior project management and organizational skills
• Demonstrated ability to manage multiple projects and tight deadlines
• Strong analytical, strategic, and creative problem-solving skills
• Excellent writing, verbal communication, and interpersonal skills
• Detail-oriented and highly motivated
• Expert pitching and presentation skills, with a high level of experience using Keynote

RESPONSIBILITIES

• Initiate and scale new partnership opportunities and lead creative strategy to close and renew business
• Provide high touch engagement across major prospects and partners, from cultivation through project execution
• Collaborate with the Director, Integrated Marketing, Digital to develop the overall vision and positioning of marketing programs, initiatives and positioning
• Create, update, maintain and regularly share updates to marketing materials, under the guidance of the Director, Integrated Marketing
• Create processes around timelines, budgets, packaging, amplification/distribution, impact and any other process surrounding the successful and impactful delivery of content created on the Partnerships team
• Act as a trusted advisor to sales development team and instrumental, on-the-ground representative of the Partnerships team in bringing in and supporting partners throughout the process
• Expert understanding of the full suite of TED offerings
• Produce complex activations and programs for maximum partner satisfaction, as needed; including:
  • Generate and present highly customized, creative proposals
  • Build timeline to successful execution
  • Lead production schedule
  • Manage colleagues with relevant parts of project
  • Oversee event or program through completion
  • Lead recap, follow-up discussion and renewal
• Expertly manage and maintain partner relationships between business cycles to promote seamless renewals
• Work collaboratively and respectfully across teams to incorporate the expertise and resources of other departments and ensure partnerships fit TED’s mission and goals
• Manage and mentor a team of pre-sale marketing leads

WORKPLACE CONDITIONS/ PHYSICAL, MENTAL, AND VISUAL DEMANDS

• General: Office environment; position is based in TED’s New York City office
• Physical: Repetitive movement of wrists, hands, and/or fingers
• Mental/Visual: Concentrated mental and/or visual attention; work involves performing tasks to very close accuracy and quality specifications
• Machines, Tools, Equipment, Electronic Devices, Computer Software, etc.:
• Ability to use common office equipment such as telephone, computer and copier
• Computer programs to include MS Office, Mac programs, Keynote, Google Docs, functional related databases
• Travel: Upon request / as needed

Disclaimer: We retain the right to change or assign other duties to this position. The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of the person. The person may be required to perform duties outside of their normal responsibilities from time to time, as needed.