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Data Analyst, TED Membership

 Description 

The data analyst will support our fast-growing TED Membership program, aimed at serving the TED community and funding TED’s nonprofit efforts to improve the world. 

We’re looking for a curious soul who is data-savvy, scrappy, and has an eye for the story in the numbers. You should be comfortable in a fast-paced non-profit setting, feel comfortable in both collaborative and independent settings, and have a passion for community and impact-driven initiatives. 

In this role you’ll be responsible for leveraging data to inform acquisition, engagement and retention strategies, and supporting continued revenue + member growth. You’ll work closely with the Membership Operations Manager to develop and track performance metrics, set goals and monitor pacing, and advise on trends and opportunities for program roadmapping. You’ll also work alongside the Audience Engagement Manager to measure success across marketing + acquisition tactics, including A/B testing, and to ensure member satisfaction and retention. 

Responsibilities 

  • Manage, organize and report on all Membership KPIs, including those associated with revenue and subscriber growth, churn, member satisfaction and engagement, marketing and acquisition, and member make-up 
  • Prepare routine reports, including weekly and monthly performance and pacing updates, along with ad hoc deep dives aimed at illuminating key facets of the Membership engine 
  • Create and manage Membership dashboard for key stakeholders + Directors 
  • Assist in development and measurement of A/B testing across the funnel, from marketing to landing page conversion 
  • Create forecasting models across member acquisition channels and work alongside Membership stakeholders to set goals + performance metrics, monitor pacing and make strategy recommendations 
  • Support reporting across qualitative methods, like member satisfaction surveys, cancellation feedback and more 
  • Bring data and insights to life through data visualization, storytelling and actionable recommendations 

Skills + Experience 

3+ years experience in an analytics role for a subscription model. Must have an understanding of KPIs including MRR, churn rates, revenue per member and nuances between monthly and annual subscriptions. 

● Technical:

o Experience with social analytics, email analytics. Experience with Sprout Social and Mailchimp experience is a plus. 

o Experience with producing and measuring A/B tests 

o Proficiency with analytics tools such as Google Analytics, business intelligence tools such as Tableau and Looker, and behavioral analytics tools such as Indicative. 

o Experience with SQL-based analytics tools is a plus 

o Strong Excel / Google Sheets skills 

o Experience with Stripe analytics and Apple Developer App analytics is a plus 

o Experience with survey tools, i.e. MailChimp and using qualitative data + sentiment to support a data story is a plus 

● Storytelling: 

o Must be able to identify the story in the data and see the people behind the numbers 

o Proven success shaping reporting + deliverables with stakeholders’ needs in mind 

o Understanding of a user funnel, and familiarity with mapping KPIs and goals to each part of the funnel 

o Ability to use qualitative data + sentiment to support; experience working with survey results (quant + qual) a plus 

Inclusivity: Eagerness to understand the cultures, values, goals, and constraints of others, whether they are TED staff, partners, audience members, or beyond 

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